Black Seed Launch · Last Chance · Two Versions · Fri Aug 21
Last Chance — 50% OFF main list + 70% OFF BOGO buyers
Updated 2026-08-21 · replaces the stale Aug 17 pre-launch brief · both versions ship today · GlockApps floor: US Popular ≥ 94%, Gmail 4yr+ = 100%
Version 1 — 50% OFF · Main List · Updated
The Email
I want to apologize for not reaching out sooner with this message.
Hey {{ first_name }},
Tuesday was launch day, but a lot of you missed the 50%. I held it open through tonight. After midnight it is gone for good.
Less than 12 hours left on 50% off.
👉 LAST CHANCE, 50% OFF (ENDS TONIGHT AT MIDNIGHT)(Discount applied at checkout)
Three weeks ago I told you that almost no black seed oil prints the one number that decides whether it does anything. That is still true tonight, and it is the entire reason we built this.
That's why we built Black Forest Ethiopian Black Seed Oil:
• 900 mg of thymoquinone a bottle, printed on the front.
• 30 mg a serving on the panel, from cold-pressed Ethiopian and Egyptian seed.
Formulated to support immune health, digestive comfort and antioxidants.
$29.96, down from $59.92. Free shipping.
Our first run is nearly gone, and I expect it to sell out tonight.
⚡ LAST CHANCE, ONLY HOURS LEFT AT 50% OFFOnce this run sells out, restocking takes weeks, and it will not be 50% off again.
Thank you for standing with us.
Don't miss it,
Antonio
CEO of Black Forest Supplements
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The SMS
Fri Aug 21 · 11:00 AM ET MAIN LIST (BSO 50%) Email + SMS
Version 2 — 70% OFF · BOGO Buyers · New
The Email
I want to apologize for not reaching out sooner with this message.
Hey {{ first_name }},
Your 70% code doesn't expire. The first run I opened for you does.
You went first. That earned you the 70%. What it can't earn you is inventory that has already left the warehouse.
⚡ CLAIM MY 70% BEFORE THE RUN SELLS OUT(Use code FOUNDING70 at checkout)
Three weeks ago I told you that almost no black seed oil prints the one number that decides whether it does anything. Our first run is that number, in a bottle you can hold:
• 1,000 mg of cold-pressed Ethiopian and Egyptian oil per serving, with 30 mg of measured thymoquinone.
• 900 mg thymoquinone a bottle, printed on the front.
Formulated to support immune health, antioxidant defense, digestive comfort and metabolic health.
$17.976 with your code, down from $59.92. Free shipping.
First run is nearly gone. When it sells out, restocking takes weeks, and by then everyone else pays public pricing while you still hold 70%.
👉 LAST CHANCE, FIRST RUN NEARLY OUT(Use code FOUNDING70 at checkout)
Your 70% waits for you. The first run doesn't.
Thank you for going first.
Don't miss it,
Antonio
CEO of Black Forest Supplements
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The SMS
Fri Aug 21 · 11:00 AM ET BOGO BUYERS (70%) Email + SMS
Afternoon + Late Night SMS (both versions)
V1 · 50% OFF Main List
V2 · 70% OFF BOGO Buyers
Changes vs the Aug 17 pre-launch brief
| Item | Stale (Aug 17 pre-launch brief) | New (Aug 21 last chance) |
|---|---|---|
| Send date | Mon Aug 17 · 11:00 ET | Fri Aug 21 · 11:00 ET |
| Versions | 1 (main list only) | 2 (main + BOGO buyers) |
| Discount % | 60% off (never launched) | 50% off (V1) · 70% via FOUNDING70 (V2) |
| Preview text | "After midnight the 60% is gone for good." | V1: "After midnight the 50% closes." · V2: "The first run is almost out." |
| Anchor narrative | "Sunday was supposed to be your last chance" | V1: "Tuesday was launch day" · V2: "Your 70% code doesn't expire. The first run does." |
| CTA 1 label | 👉 LAST CHANCE, 60% OFF (ENDS TONIGHT AT MIDNIGHT) | V1: 👉 LAST CHANCE, 50% OFF (ENDS TONIGHT AT MIDNIGHT) · V2: ⚡ CLAIM MY 70% BEFORE THE RUN SELLS OUT |
| CTA 2 label | ⚡ LAST CHANCE, ONLY HOURS LEFT AT 60% OFF | V1: ⚡ LAST CHANCE, ONLY HOURS LEFT AT 50% OFF · V2: 👉 LAST CHANCE, FIRST RUN NEARLY OUT |
| Price line | (not present) | V1: $29.96, down from $59.92 · V2: $17.976 with code, down from $59.92 |
| Bullet specs | 900 mg TQ / 30 mg serving | Same for V1 · V2 adds "1,000 mg cold-pressed" line + "2,500 studies" narrative baked in from #9 launch |
| Discount code | None (discount at checkout) | V1: none (site handles 50%) · V2: FOUNDING70 in body + baked into /discount/ URL |
| SMS | 1 (11:00 ET only) | 6 total: AM/PM/Night × 2 versions |
Compliance + Deliverability Check
- Wrapper: bare `Hey {{ first_name }},` (works when paired with Sorry/Thank subject that leans apology)
- Alt text: brand-only ("Black Forest")
- text_fallback: short editorial, no promo trigger words in plain-text MIME
- Both CTAs baked into image with canonical drop-shadow spec (#cb1414 / box-shadow 0 5px 0 #000)
- Subject line "Sorry" pattern proved on BSO Aug 12 · GlockApps ranks Sorry ≥ 92% inbox at n=4
- 50% price status — is it currently live on the site, or does this send reopen it? If reopening tonight, the "held it open" copy is accurate. If it's been live continuously since Tuesday, swap "held it open" for "closing tonight."
- Inventory number — copy claims "first run nearly gone, I expect it to sell out tonight." If Shopify doesn't back that, soften to "restocking takes weeks and we're not offering it again at this price."
- V2 wrapper apology — starts with "I want to apologize for not reaching out sooner" (same as V1 for pattern consistency). Reads odd for BOGO buyers who got their Tuesday morning send. Alternate opener ready if you want it swapped.
- GlockApps — hard rule per memory: every template gets a seed test before schedule. Both versions will be tested via `glockapps_agt.py` before I mark them shippable.